Name: Mo Works
Address: 121 Arden Street, North Melbourne, VIC, 3051, AU
Telephone: +61 3 9642 7156

Branding

One Agency to

craft brands
build presence
design assets
create content
rule them all

Unleash the power of communication with Mo Works, a leading creative agency based in Melbourne. We specialise in crafting purpose-led brands that build trust and elevate your position in your industry.

Step into the future with your brand. Mo Works, a Melbourne branding agency, specialises in crafting purpose-led brands that build trust. By immersing ourselves in the intention behind your brand, we seize control of your story and create visuals that profoundly resonate and powerfully communicate with your target audience.

Brand & Communication Strategy

• Brand strategy
• Content strategy/architecture
• Brand positioning
• Communication framework
• Customer research and persona development
• Naming and tagline creation

Creative & Experience Design

• Logo creation
• Visual identity system and guidelines
• Icon & illustration guides
• Stationery & social media assets
• Company profile and investor Deck
• Creative content creation
• Motion and video design
• Professional brand assets

Web & App Development

• Website Content Creation
• Customer experience and journey design
• User experience (UX) and user interface (UI) design
• Hero video and image creation

Demand & Lead Generation

• Personal branding for employees
• Account-based marketing (ABM) strategy
• Digital presence optimisation strategy
• Brand Experiences

Marketing, Creative & Tech Management

• Ongoing design support ACCESS: Creative Content

Technology & Digital Transformation

• Innovation discovery and workshops
• Gap analysis and audit

How We Can Help

At Mo Works we work with you to deliver the following branding and communications services.

Personalised Communications

Develop communication frameworks that deliver authentic experiences by building strategies, defining personas, mapping customer journeys, and fostering innovation to drive brand growth, retention, and loyalty.

Brand Strategies & Positioning

Craft compelling brand stories to connect with your target market. Define objectives, mission, vision, and values to position your brand with the right tone and resonance, driving advocacy.

Visual Identity & Guidelines

Enhance your brand's message with strategic visual design. We create professional branded assets, including logos, brand profiles, and social media kits, ensuring consistency and resonance across all channels and mediums.

Content Systems & Architecture

Build robust content strategies with defined writing styles, content pillars, and action plans to effectively connect with your audience, fostering thought leadership and timely messaging.

Want to learn more?

Speak to our specialists about creating a tailored strategy for your business.

Our Latest Branding Work

We help businesses craft legacies by shaping their story, connecting them with their audience, and building memorable brand experiences.

Logo creation

Identity system & guidelines

Professional brand assets

Baw Baw Shire

We executed a complete rebrand for the Advancing Baw Baw Advocacy Program within Baw Baw Shire Council, including a new logo and design system.

Brand strategy

Identity system & guidelines

Professional brand assets

Cookers Oil

Cookers, a well-established leader in the cooking oil industry, approached us to craft a brand that reflected their extensive experience and embodied their core values.

Brand positioning

Professional brand assets

Logo creation

Upparel

Upparel, inspired by their shift to direct-to-consumer textile recycling, approached us to create a versatile, standout brand that reflected their new direction and facilitated growth through strong co-branding capabilities.

Brand strategy

Professional brand assets

Infographic design

pitt&sherry

As a trusted engineering consultancy, pitt&sherry recognized the need for their digital presence to reflect their extensive experience. At Mo Works, we developed a robust rebranding strategy and assets to elevate their brand.

Icon & illustration guides

Creative content creation

Motion and video design

Melbourne City Toyota

Mo Works rebranded Melbourne City Toyota, in Melbourne and Victoria, maintaining the iconic logo while blending new branding to create a cohesive identity, enabling them to launch new marketing strategies and services.

Resources

Downloadables and relevant documents

What is Multicultural Marketing, Why is it Important and How?

All that B2B businesses need to know about Multicultural Marketing Strategy which aims to foster an inclusive culture where our people have a sense of connection and belonging.

The Power of Personalisation in Engaging your Energy Customer

With national power prices and inflation rates on the rise, the energy sector has seen new competitors emerging and customers looking for new solutions. In a market that is constantly growing and changing, generating new customer leads and customer retention strategies to grow your business requires more attention than ever.

How Marketing Agencies Are Accelerating Businesses Sustainability Mission

Issues around sustainability and climate change have lately been increasing, leading to a big pressure and push for action put towards businesses to act and play their role. This is leading to an increasing number of companies, businesses and organisations focusing their efforts on applying/bringing sustainable solutions to and/or through their companies.

Our team designs, develops, and builds everything in-house. All bespoke, all end-to-end.

Dedicated to positive community and environmental impact, we integrate eco-friendly design practices into our digital offerings, supporting a net-zero future.

5 Mistakes to Avoid When Choosing a Creative Agency When Choosing a Creative Agency

null | undefined min read

Transform Your Brand Story. Let's Ignite Lasting Impressions.

Hey there!

Have a question about what we do or how we can help? Let’s chat!

+61 3 9642 7156

work@moworksnull.com.au

Communications | Define Your Brand

B2B Marketing | Grow your business

Digital Products | Future-proof your business

About

Brand & Communication Strategy

Creative & Experience Design

Web & App Development

Demand & Lead Generation

Marketing, Creative & Tech Management

Technology & Digital Transformation

At Mo Works we work with you to deliver the following branding and communications services.

Personalised Communications

Brand Strategies & Positioning

Visual Identity & Guidelines

Content Systems & Architecture

We help businesses craft legacies by shaping their story, connecting them with their audience, and building memorable brand experiences.

Baw Baw Shire

We executed a complete rebrand for the Advancing Baw Baw Advocacy Program within Baw Baw Shire Council, including a new logo and design system.

Cookers Oil

Cookers, a well-established leader in the cooking oil industry, approached us to craft a brand that reflected their extensive experience and embodied their core values.

Upparel

Upparel, inspired by their shift to direct-to-consumer textile recycling, approached us to create a versatile, standout brand that reflected their new direction and facilitated growth through strong co-branding capabilities.

pitt&sherry

As a trusted engineering consultancy, pitt&sherry recognized the need for their digital presence to reflect their extensive experience. At Mo Works, we developed a robust rebranding strategy and assets to elevate their brand.

Melbourne City Toyota

Mo Works rebranded Melbourne City Toyota, in Melbourne and Victoria, maintaining the iconic logo while blending new branding to create a cohesive identity, enabling them to launch new marketing strategies and services.

Downloadables and relevant documents

What is Multicultural Marketing, Why is it Important and How?

All that B2B businesses need to know about Multicultural Marketing Strategy which aims to foster an inclusive culture where our people have a sense of connection and belonging.

The Power of Personalisation in Engaging your Energy Customer

How Marketing Agencies Are Accelerating Businesses Sustainability Mission

Our team designs, develops, and builds everything in-house. All bespoke, all end-to-end.

Dedicated to positive community and environmental impact, we integrate eco-friendly design practices into our digital offerings, supporting a net-zero future.

5 Mistakes to Avoid When Choosing a Creative Agency When Choosing a Creative Agency

Transform Your Brand Story. Let's Ignite Lasting Impressions.

Hey there!

Have a question about what we do or how we can help? Let’s chat!